Food Truck Takeover

By Chefadoo’s Jen Hankin

Move over restaurants, there’s a new favorite spot in town — and they may be parked right in front of you. I’m talking Food Trucks! These new street food vendors aren’t just fast food, they are high-end, gourmet fare at a reasonable price. Though most of these trucks charge more than typical hot dog or taco trucks, their meals generally cost less than comparable sit-down restaurant fare.

These gourmet trucks’ menus run the gamut of ethnic and fusion cuisine. Often focusing on limited but creative dishes. Many trucks specialized in outlandish burgers, which another my only serve lobster rolls.  durham-food-truck-rodeoFood Trucks are taking over the lunch scene. Not only are they gourmet but they are tech-savvy and politically correct. Many offering sustainably harvested, gluten-free options and almost always locally sourced. The trucks owners include highly trained chefs and well-know restaurateurs. As they move all around, they alert their customers to their locations using Twitter and Facebook. Proving how tech-savvy they really can be. Most command a huge social networking following.

Cities like Austin, New York, Philadelphia, San Francisco, and Los Angeles are known for their delicious food trucks. Smaller cities like Raleigh and Durham North Carolina also host Food Truck Rodeos, an all day event featuring 50+ trucks with a huge crowd gathering.

downtown food truck rodeoCapitalizing on Food Trucks’ social power, company are partnering with them for promotional efforts. For example, Peachy Keen in Cary NC just celebrated its first anniversary with a cupcake truck, Sweet Traditions by LeAne! They offered a free cupcake with any purchase. The truck, an adorable vintage 1976 Scotty Sportsman trailer helped draw a larger crowd to the small, family owned boutique.

sweet traditions